WSN's Loyalty eXchange Platform delivers database technology, systems and marketing support, to all participating advertisers whereby informational databases, which identify shoppers by account, are created and utilized for "emotive" marketing to consumers with database intelligence that is put to use to tangibly influence shopping habits in favor of participating advertisers.

Loyalty eXchange (LYX) powers the back end for coding of all materials, in addition to all of the systems and technology used. LYX is a complete turn-key platform structured to maintain all aspects of Customer Specific emotive marketing programs and provide access to all information. Customized data & application channels are fed from a 24x7 central management platform designed for user friendly reporting, event management, analysis, promotional activation & action for specialized use, and access by all participating parties, including agencies, organizations, shoppers, sponsors/advertisers and other qualified participants.

Advertisers can rely on the turn-key Loyalty eXchange platform to drive the whole process from reach projections, coded material distribution, transaction tracking & accounting, and reward accrual, distribution & redemption.