"I know I'm wasting
Every Mass Marketer is
challenged with a dilemma eloquently articulated by John Wannamaker over a century ago...
half of my ad budget...
I just don't know which half!"
Mass media advertising has deteriorated to the point that marketers WISH
only half their budgets were being wasted. Mass media advertising has
plagued them with higher costs, fewer impressions delivered, and less
than 1% response. Relying on 3 TV networks and a handful of major print
publications & radio stations worked 60 years ago. But times have
changed. And the proliferation of unsolicited junk mail has proven NOT
to be the answer.
WSN has identified & integrated several channels for reaching the
consumer population that are emotive in nature. Therefore, impressions
are not made where consumers are being reached merely as viewers,
readers or listeners. Instead, they are reached through a venue
emotionally important to them with endorsement from an organization they
know and trust.
WSN's mission is for its proven Loyalty eXchange platform to be the
foundation whereby hundreds of millions of dollars being wasted in mass
media advertising are re-allocated to the benefit of the advertiser
whose ROI and branding goals are drastically improved, the participating
organizations who receive support, and the shoppers whose loyalty is rewarded.